Coors Brewing again distinguishes its cold positioning by leaning on packaging, and will support Coors Light with a new tagline: “The world’s most refreshing beer.”
The cold front approaching from the Golden, Colo., brewer will arrive by summer in the guise of the Coors Light Cold-Activated Bottle. The label’s white lettering and Rocky Mountain icon turn blue once the beer reaches optimal drinking temperature.
http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003562729
Designing your business card is one of those things every designer has done in school or on their own. Now take a look at what the IDEO designers came up here. Pretty cool stuff. The definition of design is constantly changing. From being a graphic designer to a product designer, the idea of a designer is becoming more holistic--just like advertising creatives. A new breed of creatives and designers are on their way. When I was in school, non-traditional was the biggest thing. Now I think it has shifted to holistic branding, business problem solving, and interactive/web creatives.
While on the topic of design, I still can't believe how many Motorola v3 razr phones I see everyday. There should be a study on the percentage of people who have both an ipod and a razr. Too bad the combination of the two ended up like the Rokr. . Anyways, check out these photos from flickr users and I feel just their titles say a lot. So Happy Together & Boys and their toys ,
For more, check out:
IDEO
fuse project
Stanford Institute of Design and their manifesto
Room 116: Design Intervention I and view the Adweek article on DesignIntervention.pdf
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